Marketing Data and Measurement

Experiment intelligently.

Marketing data and measurement

Transform insight into action.

Work with Macon Raine to analyze your marketing program from top to bottom and deliver strategic recommendations that drive long-term ROI.  With marketing data and measurement services from maconRaine, we’ll help you…

  • Invest marketing dollars with confidence and scale your marketing program for growth.
  • Get closer to your data with a complete data model of your digital marketing efforts.
  • Build custom dashboards using Tableau, Looker, or whatever tool you prefer.
  • Achieve a better understanding of attribution and funnel metrics.
  • Understand your marketing spend, trends, and growth opportunities.
  • Go beyond clicks and conversions with CRM analysis that uncovers profit opportunities in LTV and Churn trends.
Data driven website redesign and iteration - Performance Marketing agency, digital marketing team, Macon Raine iteration - Performance Marketing Agency

Connect everything to a single portal! Link CRM, marketing automation, website, and all your tools to a central dashboard for greater visibility, insight, and event and conversion tracking.

Discover the latest data, insights, and inspiration from Macon Raine

Managed Marketing Operations and Marketing Automation

Managed Marketing Operations

Ensure marketing activities are aligned with business goals and executed effectively to drive revenue growth.

Managed Marketing Operations and Marketing Automation

Account Based Marketing

Flip the funnel and identify target accounts to increase awareness and demand. Combine ABM with other tactics for maximum impact.

Managed Marketing Operations and Marketing Automation

Data-Driven Website Redesign

Don’t redesign your website, improve conversion on the 10% of pages that get 90% of your traffic.

Let’s talk

Looking for marketing support that goes beyond surface-level tactics?

Macon Raine helps businesses connect marketing services with smarter data strategy, including intent data that is strengthened by real engagement and first-party signals.

From messaging and campaigns to outreach and optimization, we help you focus on the right opportunities with a strategy built for action.

Reach out and let’s talk about what you need to grow.

Go beyond simple digital campaigns and unlock growth with maconRaine - your high-impact growth marketing engine & performance marketing team.  
Intent Data Is Not a Buying Signal. It Is a Hypothesis.

Intent Data Is Not a Buying Signal. It Is a Hypothesis.

Intent data has become one of the most overconfident inputs in B2B revenue strategy. That does not mean intent data is useless. Far from it. Good intent data can help teams spot market movement earlier, identify accounts showing topical interest, and add context to...

Third-Party Signals Should Start as Weak Evidence

Third-Party Signals Should Start as Weak Evidence

Most B2B teams do not have an intent data problem. They have an evidence problem. Third-party intent signals are often treated as if they arrive pre-validated. An account is researching a topic, scoring highly, or showing elevated behavior, so the organization acts...

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